Finance and Crypto

Investing in Crypto: Consumer Tips

Cryptocurrencies are increasingly becoming a new asset class and option. The technology remains. However, with the immense fluctuation in value, the call for more control is growing. For the time being, cryptocurrencies are only a highly speculative investment for an internet and technology-savvy group of investors looking for high returns.

Investing in crypto: Things to consider

Only invest in crypto if you can do without this money in case of doubt.

As with strongly fluctuating asset classes, it is advisable to invest only a marginal part.

Crypto prices mostly depend on psychology and investor sentiment. Stay informed about what is happening in the crypto market.

Diversification is also advisable with crypto assets. Invest in different cryptocurrencies in addition to traditional assets and equity funds.

Pay attention to contract details when investing in cryptocurrency. Always check the company’s place of jurisdiction for internet trading platforms.

Cryptocurrencies In The Real Estate Industry

Over the past ten years, Innovative software and new digital workflows have changed the real estate industry and other industries that go hand in hand with it like the furnishings and cabinetry industry (wholesale cabinets). Now it is blockchains and cryptocurrencies are driving the next technological revolution in the real estate market.

More security and faster transaction processes

Blockchain technology and cryptocurrencies are having an increasing impact on various industries and our everyday lives. With a projected global market capitalization of around 3700 billion US dollars in 2025, the blockchain revolution does not stop at the real estate sector.“Blockchain and direct peer-to-peer transactions offer enormous potential for further technologization in the real estate industry. Selling and buying real estate can become much more efficient, transparent, and cost-effective thanks to blockchain technology. In 2030 we will probably no longer be able to imagine having ever carried out transactions without blockchains. The technology will not disappear from the market, but offers the potential to transform the settlement process forever, ” explains Lam Son Nguyen, Vice President of Strategy & Business at McMakler.

Read also: Understanding The Relevance Of Blockchain Technology To Ecommerce

Trading real estate in Germany is complex and takes a long time compared to other goods. The reason: A lot of different information and declarations of intent have to be recorded, verified, and evaluated. This information is then exchanged between various government and private parties such as brokers, government agencies, banks, appraisers, and notaries. For example, the formal change of ownership for a single-family home can take up to six months or longer. Blockchain technology can be used to make centralized processes in the real estate industry, such as buying, financing, or managing real estate, much faster and more cost-effective: “With blockchains, illiquid goods such as real estate become easier to trade. Blockchain-based projects along the entire real estate value chain have been around for years. In the future, it will no longer take days to complete a financial transaction process, but only seconds, ” says McMakler’s Lam Son Nguyen on the advantages of blockchains.

“Tokenization” of real estate

A blockchain is a kind of decentralized booking system in which every user who is part of this blockchain network can view the entire database with all information chains or excerpts from it. Because the data stored in a blockchain and immediately encrypted is available to every network participant and must match the data copies of other participants, subsequent manipulation of data, ratings, and balance sheets is almost impossible.

Data recovery is also easy as the entire transaction history can be retrieved from any network node. Blockchain technology enables sellers to sell a property as a whole or to “tokenize” individual parts of the property. Several people can thus acquire digital shares in a property. Each of these persons becomes a co-owner of the property by owning the tokens. The seller can generate liquidity from his property as needed, similar to issuing shares. The token buyers can resell the tokens profitably at any time, for example after a rise in real estate prices.

In this way, the blockchain also lowers the hurdles for real estate investments by a broader audience. This is exactly what many trade apps and blockchain platforms in the real estate industry are based on. Investing in real estate is also becoming more transparent and easily accessible for small investors.

More accurate property valuations and forecasts

47.2 percent of the brokers surveyed state that the condition of the property is particularly important to them when they first take a property in. Around a quarter, at 23.3 percent, say location is most important. Other frequently mentioned points are the completeness of the necessary documents and the price and return expectations of the seller.

Brokers will need more technological financial know-how in the future

More and more companies are opening up to digital currencies (e.g. bitcoins) as a means of payment. And just recently, a Maltese real estate company announced that rental payments can now also be made using the cryptocurrency Cardano (Ada). In addition to paying with cryptocurrencies, blockchain technology also enables real estate companies and interested parties to have more security and transparency, a faster sales process, and the digital distribution of the value of property among several people or parties. In the future, brokers will be able to survive in the market who, in addition to local market expertise, specialize more in real estate consulting in dealing with digital assets and cryptocurrencies.

In the future, technological financial know-how will also play a decisive role in the brokerage profession. Tokenizing real estate or even entire real estate projects and thereby giving buyers access to digital co-ownership shares is already technically feasible. “The biggest challenge in Germany will be the linking with official, mostly manual processes, such as land register offices or district courts. With the right legal framework, however, innovations in the real estate industry can be sustainably promoted. This will also change the profession of brokers in the long term. A deeper understanding of digital transaction processes will be indispensable alongside real estate know-how,” explains Lam Son Nguyen, Vice President of Strategy & Business at McMakler.

SEO for Websites that Accept Cryptocurrency Payments – BTC Price Still Expected to Fall

Bitcoin (BTC) Price hit a high of $24,502.80 today, which traders say has been the digital coin’s best performance since the downturn began on June 13, 2022. According to market reports, cryptocurrency prices are only following the rise in equity prices. As it is, marketing efforts to increase crypto buying are getting tighter, as businesses that transact in cryptomoney are getting edgier.

In times of such uncertainties, websites that deal with BTCs and other altcoins like Ethereum, need to have the best SEO that will direct greater organic traffic to their website.

As some traders are forecasting that once the CPI hits $25,500, they anticipate another downtrend in crypto prices. That being the case it would be best to harness local SEO strategies in order to increase the visibility of one’s crypto website near them. Consumers with digital coins to spend, also look for brick and mortar stores near them that accept crypto money as payment. Oftentimes, downtrends in prices of BTCs and other altcoins stir anticipation of the diminishing buying power of the digital money.

Explaining Local Search Engine Optimization (SEO) to Newbies

Let’s say your store in Phoenix, Arizona accepts cryptocurrency as payment. At the same time you are interested in buying or investing on BTCs while the price is still low. A local Phoenix SEO company can increase the discoverability of both your offline and online outlets. Doing so will increase your website’s visibility to consumers willing to make that extra effort to visit the related land-based store. That way, you don’t have to spend much on marketing snf promotional campaigns just to let consumers know you are also into buying BTCs or other altcoins,

Still, just to make sure, be in the know that there are other aspects that SEO companies focus on to make local SEO strategies work effectively. Their mission is to make sure their clients’ website gets noticed by the search engine crawlers. In your case, the target audience is for both your website niche topic and the availability of crypto payment option in your store.

Important Aspects that SEO Companies Focis On

Understand that SEO techniques work in consonance with the way engine crawlers organize data that will be presented as the most relevant answers to web browser queries.

The first basic element is owning a website built on an SEO-friendly domain. At the same time, your site is identifiable by a brand name and address that is distinct but easy to recall.

Inasmuch as customers look for websites by way of keywords, use of popular keywords related to your business and crypto payment options, are important. When it comes to enhancing the visibility of your website, the SEO team that will handle your website will find the most popular keywords that imply your customers needs. The keywords will get you indexed for such topics and make your website a likely provider of the most relevant answers.

However it’s important to understand that such keywords must be mentioned in your website content — as topics or in discussing your product and your crypto payment option. Simply adding them as tags, captions, headliners, or just stuffings for SEO purposes is useless.

The search engine bots use keywords only for indexing purposes and not as the main basis for ranking your content as the most relevant answer to appear at the top of search page results.

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